WebBrand stretching is a marketing strategy that involves expanding existing brand offerings — differentiating its current offerings but maintaining the image and reputation of its main brand. In other words, it is the process of developing the target group of a certain brand by introducing new products and services under the same name. WebHere is how Apple have successfully stretched, where many brands have failed. 1. Brand extensions that drive core growth The iPod, iPhone and iPad have all been hit products in their own right, bringing a new level to useability and design to their respective markets.
Brand Stretching Definition Law Insider
WebJun 18, 2024 · 9 Benefits of stretching 1. Increases your flexibility Regular stretching can help increase your flexibility, which is crucial for your overall health. Not only can improved flexibility help... WebSep 27, 2012 · Brand stretch: a launch of a new product into a completely different and unrelated category. The 007 fragrance is a good example of this. Brand extension: the … show box score for last red wings game
Branding In Marketing: Its Meaning, Purpose, Importance, & Steps
WebMar 26, 2024 · noun. marketing. the practice of using a well-known brand name to promote new products or services in unrelated fields. Also called: brand stretching. Collins English … WebSuccessfulexample of brand stretching is Virgin company which includes airline, shops, production of cosmetics, clothes, drinks and etc. One of success factorsis brand idea: positioning like а fun brand. Unsuccessful brand stretching is Levi’s. In seventies Levi’s began to launch home clothes. As a result the company lost half share of the market. WebMar 10, 2024 · The term brand stretch refers to how far a business can stretch its products or services into new and unrelated markets successfully. Think Yamaha, originally a musical instrument manufacturer, launching into the unrelated motorbike market. show boxes for cattle